01 | Getting Started
After a brief walkthrough and the obligatory prompt to scan their surroundings, Happy is ready to play! Leave him idle too long and he gets bored, triggering some funny interactions.
02 | Interaction
Users could tap Happy and get an unpredictable reaction, ask him a yes or no question and get some magic-8-ball-style hilarious wisdom or choose from a deep menu of actions for him to perform on command. Then they could share photos or video of all of the above on social.
03 | Customization
Using the My Happy feature, users could change the color of each of Happy’s features and choose from a bunch of gear to outfit him with for maximum swag. Now he’s ready for that closeup!
Recognition
W3 Awards 2018
Gold, Marketing, Augmented Reality
Webby Awards 2018
Honoree, Use of Augmented Reality
Cablefax Awards 2017
Winner, Mobile Experience
Shorty Awards 2017
Audience Honor, Augmented Reality